BRAND DESCRIPTION

A bespoke futures studies and scenario development system that is based on world-class trends and best environmental scanning, forecasts, futures studies, scenario development, trend analysis and prediction principles

BRAND NAME

The brand name CRYSTALBALLFORECAST reflects the Brand’s underlining theme of Client contextualized alternative futures, challenges, drivers of change, trends, opportunities and systems thinking

The brand-name personifies the importance of forward and backward gazing to inform, challenge and validate the Client’s strategic achievements, awareness, direction, life-cycle, relevance, objectives and vision

The brand name does not support the notion and practice of predicting and foretelling the future

The brand-name theme does encapsulate the notion that the development of alternative futures is both necessary and imperative for Client competitiveness, growth, innovation, relevancy, sustainability and survival

UNIQUE SELLING POINT

Alternative futures that inform, challenge and validate the Client’s strategic achievements, awareness, direction, life-cycle, relevance, objectives and vision