BRAND DESCRIPTION
A bespoke learner, team-based and organizational assessment, benchmark and feedback
system that is based on best education, training, development and quality assurance
principles
BRAND NAME
The brand name ACORNPOTENTIAL
reflects the Brand’s underlining theme of dedicated life-long training and personal
development analogous to small acorns that grow into mighty big trees over time
The brand-name personifies the concept that that what cannot be measured, cannot
be managed, transformed and/or controlled
The brand-name theme also encapsulates the notion of outcomes based training, education
and development that is results driven and based on objective assessments, appraisals,
benchmarks and criteria
UNIQUE SELLING POINT
Assessment, appraisals and benchmarks that allow for superior management, enforcement,
growth and transformation